transmission 027 - did you know the matrix is a funnel?
The 27th transmission from Starship Commander Miquiel Banks.
Quote
What are you waiting for? You’re faster than this. Don’t think you are, know you are. Come on. Stop trying to hit me and hit me.
Morpheus
Introduction
Today is a day to ponder great things.
It’s a day to disrupt your paradigm and ask deeper questions.
Today’s Question is Puzzling.
Did you know The Matrix is a Funnel?
The Three Stages
The Three stages of the Marketing Funnel are as follows:
Lead Generation - The Big Group of People known as The World
Lead Nurture - The Smaller Group of People who engage with The Matrix
Sales - The Elite Group of People who experience and know The Matrix
The Marketing Funnel
The Marketing Funnel, also known as the Purchase Funnel, is a visual representation of your customer’s journey with you.
It is the same with The Matrix:
When someone learns about The Matrix (Awareness)
When someone acquires interest about The Matrix (Interest)
When someone ponders The Matrix (Consideration)
When someone focuses on The Matrix (Intent)
When someone journeys through The Matrix (Evaluation)
When someone knows The Matrix (Purchase)
Awareness
Just like a Marketing Funnel, The Matrix uses campaigns, research, events, blogs, webinars, advertising, tradeshows, direct mail, social media, search, and media mentions.
Interest
Just like a Marketing Funnel, The Matrix uses several techniques to trick humans:
Engagement to Positioning
Introduction to Positioning
Emails
Targeted Content
Classes
Newsletters
Consideration
Just like a Marketing Funnel, The Matrix uses product information, case studies, free trials, specials, and automated email campaigns.
Intent
Just like a Marketing Funnel, The Matrix uses product demos, shopping carts, upsales and regular sales.
Evaluation
Just like a Marketing Funnel, The Matrix uses Marketing and Sales to prove it is the Best.
Purchase
Just like a Marketing Funnel, The Matrix’s last step is indoctrination and this is the same as the Sales Transaction because it defines when this step is finished.
The Comparison
The Marketing Funnel is a SYSTEM that has one purpose - to convert each contact into a client.
The Matrix is a SYSTEM that has one purpose - to convert each human being into a slave and exhaust their energy.
Don’t see the similarities?
Another way to think about a Marketing Funnel is to think of each step in the journey as another level of illusion installed by The Matrix.
Conclusion
Using your Visual Senses, you must go past your paradigms and focus on the one essential question.
Is The Matrix a Funnel?
Never forget as you travel down the Funnel, The Matrix limits your choices and eventually leaves you to make one choice - the Blue Pill and join the System!
Key Takeaways
How is The Matrix like a Marketing Funnel?
What makes The Matrix a Funnel?
How does The Matrix mimic a Marketing Funnel?
Can we reverse-engineer the Customer Journey into The Matrix to save more people?
