What is a Blog?

#content #definition Jul 21, 2022
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A Blog is a shortened form of weblog.

The term, weblog, was coined in 1997 by Jorn Barger and it was shorted in 1999 to blog by Peter Merholz.


In the beginning, a blog was a personal web log, journal, or diary where a person could share information and their opinions on a variety of topics.

In our modern world, a blog can be used for personal use, business/corporate use, or artistic expression.


A Blog can range from one sentence up to thousands of words.

Its length is determined by its usage:

  • Business Use (a few paragraphs up to 4,000 words)
  • Corporate Use (1,000 up to 5,000 words)
  • Personal Use (from one word to thousands of words)
  • Artistic Expression (from no words up to millions of words)


A blog is posted in reverse chronological order so the most recent post appears first.

Structure (Narrative and Story Development)

A Blog depends on its expression, usage, or audience expectation.

In the Business or Corporate world, a Blog is often non-fiction and is expressed as a news story, news blurb, white paper, case study, essay, or creative non-fiction. With the advent of Web 2.0, a blog can now contain infographics, video, and/or data elements.

In the Personal world, a Blog can be Fiction or Non-Fiction and its range is determined by its author.

In the Creative world, a Blog changes from conveying information to an art form, and in this capacity, its delivery and appearance influences its purpose and how an audience interprets its meaning.

Structure (Stylistic and Literary Purpose)

A Blog is often written as Prose or Normal Conversation, but it may be expressed as Poetry, Song Lyrics, Marketing Slogans, Advertising and Commercial Taglines, Campaign Speeches, Social Media Video Series, TV Ads, and other forms of expression that depend on new forms of Technology.

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